Intellectual Property
In today’s knowledge-based economy, intellectual property (IP) rights are a cornerstone of business strategy and value creation. SEE Legal’s members advise on all aspects of IP protection and enforcement across the region, helping clients safeguard their innovations, creative works and brands in an increasingly competitive marketplace.
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Anisa Tomic
Head of the Practice Group
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Our lawyers provide advice and representation in all areas of IP law, including:
- Industrial Property – patents, trademarks, industrial designs, utility models, plant varieties and geographical indications of source.
- Copyright and Related Rights – literary and artistic works (novels, plays, films, music, photography, paintings, architecture), software, databases and broadcasting rights.
- IP Transactions – licensing, franchising, R&D collaborations and technology transfer agreements.
- Enforcement and Litigation – anti-counterfeiting measures, customs enforcement, civil and criminal litigation, and arbitration.
- Portfolio Management – registration, renewal, monitoring and strategic management of large IP portfolios across the SEE region.
- Unfair Competition and Trade Secrets – protection against misappropriation, imitation and deceptive practices.
Intellectual property plays an increasingly important role across a growing number of industries. Our teams advise clients in:
- Internet, digital platforms and e-commerce
- Healthcare, pharma and life sciences
- Technology, telecommunications and software
- FMCG, retail and luxury goods
- Creative industries, media and entertainment
- Science, research and education
What distinguishes us are the following:
- Consistent protection across the SEE region – ensuring coherent IP strategies for multinationals expanding into or operating within SEE.
- Alignment with EU standards – EU-member states apply harmonised IP rules, while non-EU countries are rapidly adopting EU-compliant legislation.
- Authority engagement – long-standing relationships with IP offices, courts and customs authorities support effective registration and enforcement.
- Commercial approach – advice tailored to business realities, balancing protection strategies with cost efficiency.
SEE Legal provides comprehensive, practical and strategic IP support, enabling clients to protect and monetise their innovations and brands while managing risks in a rapidly evolving global and regional IP landscape.
