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September 25, 2026

Serbia

Zivkovic Samardzic Law Office Advised Fortenova Grupa on the Sale of Its Shares in Idea Marketi d.o.o. to ALTA Retail

Our member firm Zivkovic Samardzic Law Office has advised Fortenova grupa on the sale of its shares in Idea Marketi d.o.o. to ALTA Retail, a member of ALTA Group. In addition to Idea Marketi, the transaction encompasses four other Fortenova Group companies related to its retail operations in Serbia: Enna Fruit Grocka Beograd, Super kartica Beograd, M-Profil SPV Beograd, and mStart Business Solutions Beograd. The transaction is subject to the satisfaction of all conditions precedent set out in the transaction documentation.

The Zivkovic Samardzic Law Office team was led by Sava Pavlovic, Partner (Corporate/M&A), and also included Partners Slobodan Kremenjak (IP), Ivan Ljubisavljevic (Dispute Resolution), Uros Djordjevic (Real Estate), Marko Lekovic, Senior Associate (Employment), and Associates Ilija Milosavljevic and Ivan Zivkovic (Corporate/M&A).

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