Pharmaceutical Advertising Guide in Bosnia and Herzegovina

Pharmaceutical Advertising Guide in Bosnia and Herzegovina

Authors: Anisa Tomic & Bojana Bosniak-London

MARIC & Co.’s partners Anisa Tomic and Bojana Bosnjak-London have produced an article on the regulation of the advertising of medicines and medical devices in Bosnia & Herzegovina. It reviews the law defining advertising of medicines/medical devices as providing information about medicines/medical devices to the general and professional public.

The article also analyses whether marketing authorisation holders are allowed to encourage healthcare professionals to prescribe, issue, procure, recommend, or purchase medicines or medical devices by offering or providing cash remuneration, gifts, and more, and whether health care professionals are allowed to receive such encouragements. To find out more, please click here.

Anisa Tomic is the head of the Intellectual Property and Personal Data Protection division of Maric & Co Law Firm, also assisting prominent individuals and international companies with Consumer Protection, Telecommunications and Media, IT, Pharmaceutical and Health Care, Gaming practices, Tobacco and other regulatory industries with more than ten years of experience. Anisa’s key strength lies in her broad legal background in the field of IP law, including trademark, design rights, copyright and related rights, prosecution, licensing, and intellectual property litigation.

Bojana Bosnjak-London is a partner in the Corporate Department of Maric & Co Law Firm with over 12 years of practice. Over the years of experience, she was engaged in advising major foreign and domestic clients on various matters of Bosnia & Herzegovina legal framework. Bojana specialises in corporate, banking, M&A, regulatory issues, and foreign investment into Bosnia & Herzegovina. She has extensive professional experience in overcoming legal and technical barriers and writing comprehensive legal analysis and reports.

 

Authors: Anisa Tomic & Bojana Bosniak-London

MARIC & Co.’s partners Anisa Tomic and Bojana Bosnjak-London have produced an article on the regulation of the advertising of medicines and medical devices in Bosnia & Herzegovina. It reviews the law defining advertising of medicines/medical devices as providing information about medicines/medical devices to the general and professional public.

The article also analyses whether marketing authorisation holders are allowed to encourage healthcare professionals to prescribe, issue, procure, recommend, or purchase medicines or medical devices by offering or providing cash remuneration, gifts, and more, and whether health care professionals are allowed to receive such encouragements. To find out more, please click here.

Anisa Tomic is the head of the Intellectual Property and Personal Data Protection division of Maric & Co Law Firm, also assisting prominent individuals and international companies with Consumer Protection, Telecommunications and Media, IT, Pharmaceutical and Health Care, Gaming practices, Tobacco and other regulatory industries with more than ten years of experience. Anisa’s key strength lies in her broad legal background in the field of IP law, including trademark, design rights, copyright and related rights, prosecution, licensing, and intellectual property litigation.

Bojana Bosnjak-London is a partner in the Corporate Department of Maric & Co Law Firm with over 12 years of practice. Over the years of experience, she was engaged in advising major foreign and domestic clients on various matters of Bosnia & Herzegovina legal framework. Bojana specialises in corporate, banking, M&A, regulatory issues, and foreign investment into Bosnia & Herzegovina. She has extensive professional experience in overcoming legal and technical barriers and writing comprehensive legal analysis and reports.