To mark this year’s World IP Day, which highlights the pivotal role of intellectual property in the fast-evolving sports industry, our member firm KG Law Firm’s IP team takes a closer look at how IP rights — particularly trademarks — shape and protect value in this global arena.
In their latest contribution, KG Law Firm examines key developments and landmark case studies that have influenced the IP landscape in sports, with particular attention to the growing importance of athlete and sports brand identity.
The article underscores a central message: sustainable brand success in sport, as in any industry, depends on strategic development and proactive protection at every stage.